Incentive Gift Card Council (IGCC)

IGCC is a strategic industry group within Incentive Marketing Association (IMA), created to provide an awareness of gift cards/certificates as a viable option for use in premium and incentive programs. The association has worked to educate the industry on the benefits of gift cards/certificates, including choice, value and service, and attributes recipients say that they want their awards to have.

Welcome to the Incentive Gift Card Council (IGCC), a strategic industry group within the Incentive Marketing Association. The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say that they want their awards to have.

Imagine being able to conveniently motivate your employees, clients, customers and business partners with a selection of more than 100,000 incentives!? Gift card awards are the perfect means to do so.

An In-Depth Look at Prepaid Cards in Incentive, Rewards, and Recognition Programs

Prepaid B2C and B2B card usage has soared over the past decade. In 2012, gift cards are the tool of choice for businesses hoping to motivate employees, customers, and partners.  A new study conducted by the Incentive Research Foundation and the IGCC, revealed several key findings pointing to the continued and dramatic growth of prepaid cards as awards.  Read more here. 

IGCC Member Benefits

Your IGCC membership will help leverage your promotional dollars, develop educational opportunities, identify trends, influences and strategies within the industry and increase your networking opportunities. The efforts are geared towards achieving the ultimate goal of increased use of gift cards in the incentive marketplace resulting in increased sales for IGCC members. Read more